{"id":5285,"date":"2017-07-12T13:49:49","date_gmt":"2017-07-12T11:49:49","guid":{"rendered":"http:\/\/flashmode.tn\/magazine\/?p=5285"},"modified":"2017-07-12T13:53:21","modified_gmt":"2017-07-12T11:53:21","slug":"chinese-airline-devoile-uniformes-traditionnels-de-luxe","status":"publish","type":"post","link":"https:\/\/flashmode.tn\/magazine\/chinese-airline-devoile-uniformes-traditionnels-de-luxe\/","title":{"rendered":"Chinese Airline d\u00e9voile des uniformes traditionnels de luxe pour ses stewards"},"content":{"rendered":"

La compagnie a\u00e9rienne\u00a0Hainan Airlines<\/em> s’impose \u00e0 l’international avec des uniformes de luxe qui allient le style traditionnel chinois et le style moderne occidental.<\/p>\n

Chinese Airline d\u00e9voile des uniformes traditionnels de luxe pour ses stewards<\/h2>\n

Les compagnies a\u00e9riennes \u00e9voluent dans\u00a0un petit monde tr\u00e8s codifi\u00e9<\/strong>. Par exemple, si on s\u2019int\u00e9resse au style vestimentaire des h\u00f4tesses et des stewards, on remarque que quelle que soit la compagnie,\u00a0les costumes sont g\u00e9n\u00e9ralement tr\u00e8s ressemblants<\/strong>\u00a0\u00e0 quelques d\u00e9tails pr\u00e8s. Et si on r\u00e9volutionnait un peu\u00a0ce diktat de la mode<\/strong>\u00a0au sein des compagnies a\u00e9riennes ?<\/p>\n

\"Exemples
Exemples d’Uniformes d\u2019h\u00f4tesses de l’air, de gauche a droite : Emirates, Tunisair et Qatar Airways<\/figcaption><\/figure>\n

On savait d\u00e9j\u00e0 que le code vestimentaire dans les compagnies a\u00e9riennes \u00e9tait tr\u00e8s important et souvent signe de classe, mais avec ses nouveaux uniformes, cette soci\u00e9t\u00e9 chinoise bat des records.<\/p>\n

Les uniformes en haute couture de Hainan Airlines<\/h3>\n

Les employ\u00e9s de\u00a0Hainan Airlines<\/a>\u00a0risquent bien de faire des jaloux dans le reste du monde. En effet, la compagnie a d\u00e9cid\u00e9 de changer les uniformes de ses h\u00f4tes et h\u00f4tesses, et pour \u00e7a, elle a mis les petits plats dans les grands.<\/p>\n

\u201cLa coop\u00e9ration entre Hainan Airlines et Lawrence Xu est une r\u00e9ussite. Nous ne cr\u00e9ons pas seulement un nouvel uniforme, nous montrons \u00e9galement au monde l\u2019image internationale de notre compagnie. Sur les vols \u00e0 l\u2019international, nous voulons faire comprendre aux passagers que la Chine est moderne et tendance.\u201d \u2013 Xu Fei, Brand Direction chez Hainan Airlines<\/p><\/blockquote>\n

La soci\u00e9t\u00e9 a collabor\u00e9 pour l’occasion avec le designer de mode\u00a0Lawrence Xu<\/strong>. Pr\u00e9sent\u00e9es\u00a0lors de la semaine de la haute couture<\/strong>\u00a0\u00e0 Paris, ces pi\u00e8ces de luxe s’inspirent, pour la version femme, de\u00a0la fameuse robe traditionnelle chinoise appel\u00e9e\u00a0cheongsam<\/strong>\u00a0(ou \u00ab\u00a0qipao\u00a0\u00bb). Pour ces incroyables costumes, qui ont d\u00fb valoir une fortune \u00e0 la compagnie a\u00e9rienne on l’imagine,\u00a0Lawrence Xu<\/strong>\u00a0a choisi d’associer le style traditionnel chinois \u00e0 des notes modernes<\/strong>\u00a0qui font davantage r\u00e9f\u00e9rence \u00e0 la mode occidentale.<\/p>\n

 <\/p>\n

\"\"
uniformes en haute couture de Hainan Airlines<\/figcaption><\/figure>\n

\"\" \"\"<\/p>\n

\"\"
uniformes en haute couture de Hainan Airlines<\/figcaption><\/figure>\n

\"\"<\/p>\n

Hainan Airlines a donc voulu r\u00e9volutionner le costume traditionnel port\u00e9 par les employ\u00e9s des compagnies a\u00e9riennes en rendant\u00a0hommage \u00e0 son pays et \u00e0 sa culture<\/strong>. L\u2019occasion de montrer aussi que la haute couture peut \u00e9galement s\u2019immiscer dans le monde tr\u00e8s professionnel et codifi\u00e9 de l\u2019aviation. On aime beaucoup l\u2019id\u00e9e qui devrait, sans aucun doute, cr\u00e9er un mouvement et\u00a0inspirer les diff\u00e9rentes compagnies a\u00e9riennes<\/strong>\u00a0aux quatre coins du globe.<\/p>\n

Si cet article vous a int\u00e9ress\u00e9, n\u2019oubliez pas de le partager sur Facebook !<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

La compagnie a\u00e9rienne\u00a0Hainan Airlines s’impose \u00e0 l’international avec des uniformes de luxe qui allient le style traditionnel chinois et le style moderne occidental. Chinese Airline d\u00e9voile des uniformes traditionnels de luxe pour ses stewards Les compagnies a\u00e9riennes \u00e9voluent dans\u00a0un petit monde tr\u00e8s codifi\u00e9. Par exemple, si on s\u2019int\u00e9resse au style vestimentaire des h\u00f4tesses et des […]<\/p>\n","protected":false},"author":1,"featured_media":5292,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[97],"tags":[1586,1588,1585,1587],"class_list":["post-5285","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-mode","tag-haute-couture","tag-hotesses-de-lair","tag-uniformes","tag-uniformes-dhotesses-de-lair"],"yoast_head":"\nChinese Airline d\u00e9voile des uniformes traditionnels de luxe pour ses stewards<\/title>\n<meta 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